Seo Expert

Submitting the website in free web directories is advisable than submitting it in search engines through their “add url” forms, as it will be indexed by search engines quickly.

The time taken by the search engines to index the website might be long, if submitted in them and cannot guarantee whether it will be indexed or not. Directory Submissions should be opted only after completing the “On page optimization” of the website.

These are a list of 30 free web directories for which the approval ratings are very good,

http://www.02z.info

http://www.2-surf.net

http://www.2space.net

http://www.4-every-1.ws

http://www.777media.com

http://www.a-free-directory.info

http://www.a-web-directory.info

http://www.abcsubmission.com

http://www.abizdirectory.com

http://www.add-link.info

http://www.agada.info/web-directory

http://www.alistsites.com

http://www.allofmaine.com

http://www.am-directory.com

http://www.atlastraveldirectory.com

http://www.atoz.info

http://www.autumntree.info

http://www.beedirectory.com

http://www.bestbusinessdirectory.com

http://www.bhanvad.com

http://www.bizgarden.com

http://www.bizoola.com

http://www.blackdhalia.com

http://www.bugsdirectory.com

http://www.burf.com

http://www.buy-shop-sell.com

http://www.canadian-directory.com

http://www.canlinks.net

http://www.cash-for-surveys.com/dir

http://www.cherrydir.com

Submit the website in these directories for quick indexing in major search engines. I will provide a list of another 30 directories in my next post.

Off Page Optimization

2007-01-02T22:54:00.000-08:00

For a website, search engine result position and ranking depends on the off-page optimization. Google particularly gives major importance to the off-page optimization.

Strategies for off-page optimization

Articles

Writing articles according to the theme of the website and submitting them to high ranked article directories with website link will attract targeted visitors to the website. Major search engines like Google, Yahoo and MSN gives primary importance to articles as the content in them will be reviewed by human editors. Natural backlinks will be easily available by writing articles. The advantage with articles is that the user can have a link of any of the website web pages in the resource box but the article content should be related to that web page content.

Directory Submissions

The website should be submitted in directories only after completion of on - page optimization. The purpose of directory submissions is that the website and its web-pages will be indexed by major search engines quickly. There are paid as well as free directories. Submitting in paid directories will give a website natural boost in traffic as they will be featured in top listings of the paid directory.

Forums

Posting useful content for the visitors of forums which are related to the theme of your website with signature is a perfect case for acquiring natural backlinks. If any of the visitors of the concerned forum find the informative content useful, then they will definitely visit the website link in signature.

Link Building

I have already mentioned Google gives primary importance to the number and quality of website links linking to your website. Acquiring a link from high PR website will boost your website traffic and search engine result position. You should consider these factors for an effective link building campaign.

The theme of the websites linking to your website.
The number of website linking to your website.
The Google page rank of the websites linking to your website.
The page title of the websites linking to your website
The anchor text used in the website links linking to your website.
The number and quality of links in the website which are linking to your website.
The number of outbound links in the website which is linking to your website.
The total number of links on the website that is linking to your website
Whether the websites linking to you are regarded by Google as authority websites.

Blog

Blogs are useful resources to increase the website traffic and search engine result pages, as they will be visited by major search engines regularly because of fresh and updated content. Post effective content related to the website theme, offer a website or any of the web pages link wherever you feel necessary and update it frequently, if the traffic to the blog increases than it will also increases for the website.

By maintaining an effective and steady off-page optimization campaign, you will definitely see improvements in website traffic and search engine result positions (SERPs) over the course of time.

On page optimization

2006-10-26T23:19:00.000-07:00

As I have already mentioned SEO optimization can be segregated into two types, on page optimization and off page optimization. On page optimization is incomplete without off page optimization and vice – versa.

Strategies for on page optimization

Domain name

Select a domain name highlighting the main keyword which is used in marketing for the website, do not use spam related keywords for domain name as it may seriously hinder the search engine rankings.

Content development

Content is the main soul of the website, useful content with strategically placed keywords will definitely be resourceful, place at most three main keywords and ten secondary keywords for a 250 words content page, follow this technique for every web page of the website and update the content of the website on a regular basis as search engines loves websites which are updated.

Web site title

Google maintains importance for the website title and its keywords, select maximum three main keywords which is used for marketing the website and do not repeat the same keywords more than once or one after other.

Navigation

Whenever a search engine bot crawls the website, it should be easy for the bot to access all the web-pages of the website, a well developed sitemap will do the work and a better alternative is internal navigation, strategically place links throughout the website using anchor text with keywords, be sure to make the search engine bot for not crawling the unimportant web pages of the website.

Meta keywords and description

Prepare a good content for description as this is the online identity of the website and moreover Yahoo search engine gives importance to the description of the website and never neglect meta keywords in spite of rumors going around the search engine industry about the ban on meta tags ban, use selective secondary keywords to be placed in meta tags and moreover MSN search engine along with Title and description gives importance to the meta tag keywords.

ALT tags

If opting for pleasant images on the website then cleverly use the alt tags with keywords for the images.

CSS

If the website is product specific with loads of images, presentation or designing use an external css web site file to be called from the main website to reduce the length and depth of coding.

Flash and Frames

For a better search engine ranking for the website, use flash presentations and frames to a less extent.

Web site files size

Keep the files size for all the web pages of the website to a maximum extent of 100k.

Black hat SEO tricks

Never opt for black hat seo tricks as it may affects your website search engine placements, some of the black hat tricks are doorway web pages, hidden links or text, redirect links and cloaking.

At Technoseo, the seo team has maintained a clean and successful record of on page optimization for the client websites.

Link Building

2006-10-25T21:06:00.000-07:00

Google considers links from quality websites as one of the important factor for determination of Page Rank. A website with a well worked out strategy for link building will definitely proves to be successful.

Link building should be worked on a website for better page rank and quality traffic. The possible advantage of links from quality websites will be that some of their website visitors will be diverted to the concerned website

Techniques for Link building

Determine the quality competitors’ website of the website and their page rank.
Link building should not be done with a website whose page rank is zero or less than that of the concerned website as this may seriously hamper the search engine rankings.
Do not exchange links with websites which are FFA (Free for ALL) or were just setup only for providing links to thousands of websites.
One way links will be more useful than reciprocal links (two-way link) and three way links.
Prepare a formal request for any of the above link strategies and contact the webmaster or owner of the competitors of the website clearly mentioning the website usefulness.
Many a popular website webmasters demand money for having a link on their website, if possible pay money for links from popular websites.
Popular and quality websites opt for one way links that is their link on the concerned website and not vice – versa.
If opting for reciprocal link exchange, the process may take anywhere between one to four weeks.
Contact the webmaster regularly for reciprocal links if they have not reciprocating their links for a considerable long time.
Prepare a formal letter thanking the webmaster who has reciprocated links.

These are the basic and important techniques for a better link building process. At Technoseo, seo team has the required knowledge and commitment for a successful link building campaign for the client websites.

Natural Backlinks

2006-10-23T20:49:00.000-07:00

A link from other related websites to the website concerned is called a backlink, backlinks are a major factor in Google PR determination, and the resources who offer a backlink views the concerned website as a useful resource to the visitors of their website. The backlinks comes handy for new websites which have a less PR.

Techniques for acquiring natural backlinks.

Forums

Search for forums related to the theme of the concerned website, for example if the theme is on loans, then search for financial or business related forums and post your concerned information in the form of topics in them, the advantage of forum posting is the availability of signature, any concerned website owners can use their website link in the form of signature, if the topic which is posted in the forum is useful, then the visitors will definitely visit the website link through the signature.

Blogs

Blogs are frequently crawled by the search engines bots as they view the information which is present in the blog as updated frequently, start a blog for the concerned website and keep updating the blog frequently with information which will be useful for the visitors of the blog and if they find it useful then they will definitely visit the website link anywhere in blog posts and if possible comment on blog posts of other related blogs and do not forget to add website link in comments.

Groups

Groups are the other important techniques for increasing backlinks start a group on your website and post updates on new information or products of the concerned website, by this technique the group visitors will grab these updates soon and this will ensure the visitors will be connected to the website for a long time.

At Technoseo, the seo team has the required expertise to increase the website traffic through natural backlinks.

Website traffic

2006-10-16T20:42:00.000-07:00

A website with good design, presentation and layouts but with no traffic is merely a bunch of pages on the server, the amount of traffic to a website determines its success.

According to the latest trends, 90% of the internet users look for websites which are informative and the remaining goes for product websites, the sole target of the website should be to enable the users to visit the website regularly which will occur only for informative websites, but this does not mean the product related websites should be neglected, the content should be creative and informative to promote the website product.

A new website with good content will not attract traffic straightway, a lot of effort should be put to attract organic traffic, do not ever use the search engine submission forms hoping the website will be indexed and so may be it attracts visitors there are millions of website waiting in the queue to be indexed and may be it takes a whole year to a website to be indexed in search engines.

The better alternative to indexed in search engines and attract visitors is Articles, writing articles on your website theme and submitting them in high quality article directories with your website link in author biography will be more useful then wasting the time to see our website indexed in search engines using there submission forms.

These article websites are crawled regularly by search engine robots as the new content is updated daily and the robots like new content, if the articles submitted are crawled by the robots then most probably the website will also be crawled which will be in the resource box. The most important factor is placement of keywords in articles, do not just promote the website through the home page keywords, the inner page keywords can also be used in articles which results in all the website pages to be indexed soon in search engines and visited regularly and placing the articles in relevant category of the article website, do not submit your PPC article in programming category.

The other advantage is that content publishers or webmasters of other competitive websites select the articles which will be useful for their website visitors and put them in their RSS feeds.This method will surely increase the link popularity and keyword relevance, and is sure way to get a PR of 1 or 2 in a matter of 15 days if the articles are submitted regularly.

Increasing the website traffic through articles comes under search engine marketing, at Technofy, we have the required resources to increase the website credibility through viral marketing.

Techniques for increase in website traffic

2006-10-10T19:51:00.000-07:00

It is a known fact the 80% of the website traffic comes through search engines, most of the internet visitors use search engines to retrieve their required information, but there are better alternatives to search engines for increase in organic website traffic.

Social bookmarking websites: Get registered on social websites like Furl, Del.icio.us or Digg and start a network of related groups, any announcement of website updates or news will be immediately pass on to the members of this group, in this manner there will be certainly an increase in organic website visitors.

Work on RSS feeds: Start a campaign on RSS feeds to regularly announce your website updates, as these feeds are regularly crawled by search engines and is the foremost on the social bookmarking websites.

Subscription: Subscribe for e-mail or newsletter announcements in other related websites, as they start these campaigns to regularly update the visitors on website products or services, put your comments on these subscription lists and you will see an increase in your website traffic.

Technorati: This service crawl the blogosphere for new and updated blogs, start a blog for your website highlighting your website products or services and put your comments on other related blogs. By regularly maintaining these campaigns your blog might be on the first page of technocrati.

Press release: The better the use of media campaigns like press release the more the chances of attracting audience to your website services or products.Use the new media press release service which allows the users to announce their website products and services through multiple media formats and with it audio or video recording on the same will result in effective traffic. Combine these website promotional services like rss feeds and subscriptions into social network release and distribute it through web savvy releases like PRWeb and other press release websites as they have a huge customer base that are in regular need of new information.

Links: Get links from other related sources like websites, blogs, directory, forums or a news web site which will certainly increase in website traffic and search engine rankings. Create content which you think will be useful for your website visitors and to other website visitors, it depends on your convincing abilities that the website services or products will be really resourceful to other websites who offer links to you, the best links are from the websites who recognize your website on their own.

At Technofy, we have the expertise on using the above website promotional services with good effect.

Keyword research

2006-09-27T20:28:00.000-07:00

Keywords are the driving fuel behind the website traffic as they make the search engine robots to crawl and index the website pages, a website with right selective keywords will have a good search engine ranking than a website with irrelevant keywords.

A website stuffed with too many keywords may have a negative effect on website traffic and may be penalized by search engine rankings, one of the ugly effects of penalization is that there will be no more information of the website in search engine database.

A new website should not be optimized with highly competitive keywords as it badly affects the website traffic and takes a long time to be displayed in search engine result pages.

Research for top 10 related websites for the website which is to be optimized, look for how they have placed the keywords in the website and in inner pages of the website.

For example, if the website is for motorbike presentations do not select the topmost keyword thinking high keyword leads to high traffic as there may be thousands of other websites using the same keyword, search for low competitive keyword on motorbikes and optimize the website according to it. The keywords’ standing alters every one or two months, at the end of this term search for little more than low competitive keywords.

There are innumerable tools available for keyword research but the best which are used by many website optimizers are:

Word tracker
Overture
Good keywords
Google Keywords

The main target of keyword research should be that the keywords are specific and highly targeted.

Technoseo

2006-09-27T19:39:00.000-07:00

Technoseo, a seo website featuring the seo promotion services offered by a web development company, the seo services are content development, web development, web designing, Link building and Keyword research.

It also features the search engine marketing (SEM) services offered like Affiliate marketing, Email marketing and Web marketing.

It also offer free seo tools for generating meta tags automatically, a Google Page Rank check tool for reviewing the Page Rank of a website and a resource for verifying the link popularity for any given website in these three search engines Google, Yahoo and MSN.

The company has partnered with the best web hosting and internet marketing companies, it offers the best E-commerce solutions, E-Business solutions and is a good client for outsourcing services of other like minded companies.

Useful tips for working on Google

2006-09-26T20:27:00.000-07:00

As it is a known fact, Google is the top search engine and it maintain high standards when it displays the websites in search engine result pages, it will display the websites which are informative, good presentation and a perfect blend of text and images.

As the search engine will display the websites in thousands for an entered keyword, it may not be possible for the user to browse through all of them.

To make the search engine display less and specific websites for the keyword, use these popular commands maintained by Google.

intitle: keyword

This command will compel the search engine to display websites only with the entered keyword in their titles.

inurl: keyword

This command is used for displaying the websites with the keyword in their URLs.

link: yourwebsite

This command is used for displaying the backlinks (the links which are pointing to the website from other websites), but Google recently had made public that it will not display all the backlinks for the website.

inanchor: keyword

This command is used for displaying the websites with the keywords in the anchor text of the website pages.

site: yourwebsite

This command is used for displaying the website pages indexed in the search engine database.

There are more commands used only for displaying specific websites.

Google

2006-09-26T20:23:00.000-07:00

Google is the topmost search engine in the internet world, many a website optimizers implement the major part of seo strategies for Google only and the remaining to other search engines.

Almost like any other search engine crawler, the Google crawler Googlebot too works in the same way, but the algorithm maintained by the Google search engine is different from other search engines, no two search engines will have the same algorithm the search engines never reveal their algorithm, held it as secret and update it frequently incase the algorithms was tracked or analyzed.

The Googlebot crawls the whole internet for websites once in every 3 months, as there are millions of websites it may not be possible for the crawler to visit all of them, instead it look for the websites which are having unique content, good keyword relevancy and quality links from other websites and index them first.

Googlebot is proven to be a disaster for fresh websites and boom for old websites with updated information, the algorithm analyze the websites for updated content, link structure, and keyword placements and assign a rank to the websites, this rank is called Google Page Rank (GPR).For a website to get a Google Page Rank of 5 it has to be in the index of search engine database for at least 2 years and needs to be updated frequently.

When a user enters the keyword at the search engine interface, it will display the websites in pages, these pages are called search engine result pages. Probably, the general format for display of SERP (search engine result page) is the website title in bold, the website description and then the website page URL.

As other major search engines, Yahoo and MSN give importance to Onpage factors like content freshness, keyword placements and presentations, the Google search engine give importance to Offpage factors like links from other websites.

Search engines

2006-09-26T20:14:00.000-07:00

There are many thousands of engines each having their own unique characteristics in these Google, Yahoo, and MSN are the top three search engines, this does not mean that one need to forget about the other search engines, but the website optimization strategy should be laid out only for these three search engines.

Let’s begin on how popular search engines work, when a new website is submitted into the search engines using their submission form, it will be in a queue of thousands of websites waiting for approval. The search engine crawler, a virtual robot will crawl the website to collect the information of the website and it stores the information in a huge database of indexes, when any user enters a keyword at the search engine prompt, it will search the huge database for websites with entered keyword relevancy, if the website with high relevancy for the entered keyword is found the search engine will display that website first and then the other websites with less relevancy.

The main fact is search engine crawlers do the work of analyzing the websites they love text and hate images, flash animations and redirects. The website with neat text and with less metaphors will be indexed soon then a website opposite to it.

Thus, search engine process can be segregated in these steps – spidering or crawling, indexing, routing, analyzing relevancy and retrieve.

SEO types

2006-09-25T20:51:00.000-07:00

SEO types

Search engine optimization is segregated in two groups

Onpage Optimization
Offpage Optimization

Keyword research, Code optimization, Content optimization, Link and navigational structure, Anchor text comes under Onpage optimization.

Submitting the website to search engines, web directories, promoting the website by blog, forums and newsletters comes under Offpage optimization.

Both have equal importance for search engine optimization of the website. A well planned strategy for Onpage optimization will not work for a website with poor Offpage optimization strategy and vice – versa.

Technoseo describes the SEO work done by the team on the website through the above types.

Seo Strategy

2006-09-25T20:47:00.000-07:00

A well laid out search engine optimization strategy will prove to be useful for the website.

Keywords are the driving force behind the website traffic, selecting right keywords and updating them frequently depending on the increase in traffic will pave the way for better search engine rankings.
Optimizing the website for search engine and user friendliness, many an optimizer will invest so many resources in making the website more user search engine friendly rather than user friendly, ultimately the turning of users into potential consumers for the website products and services determines the success of the website.
Use anchor tags when the website is loaded with images or flash animations.
Use internal links embedded with keywords when linking to other pages of the website.
Optimizing the content with selective keywords strategically placed through out a website page will be more worthy than stuffing it too many keywords.
Getting backlinks from quality website will certainly boost the search engine rankings.
Promoting the website through blog, forums, articles and newsletters.
Marketing the website through E- mail marketing and Affiliate marketing.

Technoseo features the creation and implementation of Search engine optimization strategies by the SEO team, the team has the expertise to promote the website using ethnic SEO practices.

Introduction to search engine optimization

2006-09-24T20:16:00.000-07:00

Search engine optimization is required to promote the website products and services online. It helps in building the online success of the business. Most of the online visitors use search engines for searching the website of their interest, if the website is in the top pages of the search engine result pages for a related keyword then it will be visited by more and more number of visitors.

The website online success depends on how much traffic it generates and converting that traffic to sales, seo is the solution for website online success. A properly laid out optimization strategy for website will probably boost its rankings in search engines.

Technoseo, a seo website maintained by Technofy, a web development company features the website seo promotion services offered by the company.